UX UI Designer
Creating intuitive, user-centered digital experiences for web & mobile platforms
Hi, I’m Grape Lai.
Hi, I’m Grape Lai.
About Me
UX/UI Designer with 9+ years of experience delivering over 150 projects across government, B2C, and enterprise sectors. Proficient in end-to-end product design: user research, wireframing, prototyping, visual design, and implementation. Skilled at collaborating with multi-disciplinary teams to create scalable, user-friendly digital solutions.
Core Skills
Tools
Languages
Additional
Clients
Professional Journey
9+ years of delivering exceptional digital experiences across diverse industries, from startups to enterprise-level and government systems
5.2025 – Present
Freelance
Watsons, Chinasoft International, MedGo
Freelance UX/UI Designer
Watsons
Optimizing e-commerce user flows and interface design for Asia’s largest health & beauty retailer, focusing on usability improvement, conversion efficiency, and scalable design patterns.
Chinasoft International
Led UX/UI design and ongoing enhancements for the Hong Kong Police Force’s internal ELITES System, supporting complex backend workflows and operational efficiency.
Continued UX/UI updates and feature page designs for the Kai Tak Sports Park booking system, ensuring consistency across web and operational platforms.
MedGo
Designed a web-based one-to-one medical consultation booking platform, translating complex healthcare requirements into clear, user-friendly booking and information flows.
Key Achievement:
Delivered consistent, high-quality UX/UI solutions across multiple concurrent projects in retail, government, and healthcare sectors.
Improved system usability and workflow clarity for both public-facing and internal operational platforms.
Successfully collaborated with cross-functional stakeholders in fast-paced freelance engagements, maintaining design quality and delivery efficiency.
2.2024 - 5.2025
Full Time
Chinasoft International
Senior UX/UI Designer
Designed cross-platform booking system (web, mobile, kiosk) for Kai Tak Sports Park.
Led UX/UI for government and enterprise systems, including MISES election reporting (600 polling stations).
Key Achievement:
- Improving booking efficiency by ~20% through simplified flows and layout restructuring.
- Delivered high-quality web/mobile interfaces and design QA, achieving 100% stakeholder satisfaction.
1.2018 - 1.2024
Full Time
Shopsoln
Senior UX/UI Designer
Managed full-cycle design for B2C platforms (Cyberport, Watsons, 7-Eleven), combining UX design with WordPress development.
Key Achievement:
- Delivered 30+ high-traffic web/mobile projects with measurable engagement improvements.
8.2016 - 1.2018
Full Time
Vibe Creation
UX/UI Designer
Designed web/app interfaces and marketing materials for clients like Fly Taxi and UA Cinemas, improving usability and visual appeal.
Key Achievement:
- Led UX/UI and marketing visual production from concept to launch, including onboarding, booking, and real-time tracking features.
- Helped establish the foundation for a scalable platform now serving over 80,000 drivers and passengers across Hong Kong.
8.2015 - 8.2016
Full Time
IMusictech
UX/UI Designer
Designed applications and branding materials, contributing to projects like Maycard and V-coin.
9.2011 - 7.2015
Degree & Higher Diploma
Hong Kong Design Institute
Degree & Higher Diploma
BA (Hons) Visual Communication (illustration), Degree (major: illustration)
Hong Kong Design Institute, Higher Diploma
(major: Animation, Comics and Visual Effects)
Creator of “茶漬仔” Comic Series.
Featured Portfolio
Kai Tak Sports Park
Website
Mobile
Kiosk
POS
Multi-platform booking system design for Hong Kong's premier sports complex, including web portal, mobile app, and kiosk interfaces.
Featured Portfolio
Fly Taxi
Website
Mobile
Branding
Marketing
Animation
Fly Taxi is Hong Kong’s largest taxi-hailing platform, connecting over 80,000 taxi drivers with passengers through a seamless app experience.
Featured Portfolio
Cyberport: DELF2023
Kiosk
Mobile
Event
Designed and delivered a gamified event web app for the Digital Entertainment Leadership Forum (DELF) 2023 at Cyberport. The platform enabled visitors to collect digital stamps by interacting with exhibition booths, which could then be redeemed for prizes, driving higher engagement and traffic across the event. An on-site AI-powered photo booth was integrated to create unique animated character transformations, enriching the user experience and enhancing the event’s innovative image.
Education • Gamified Learning Platform
Game, Website
Entertainment, NFT
Branding, Mobile, Website
AR, Event, Game
Marketing, Mobile
Service
Brand Design, Branding, Kiosk, Marketing, Mobile, Portal
E-commerce
Branding, Marketing, Website
Event
Event, Kiosk, Mobile
Government • Election Operations
Portal, Website
