UX UI Designer
Creating intuitive, user-centered digital experiences for web & mobile platforms
Hi, I’m Grape Lai.
Hi, I’m Grape Lai.
About Me
UX/UI Designer with 9+ years of experience delivering over 150 projects across government, B2C, and enterprise sectors. Proficient in end-to-end product design: user research, wireframing, prototyping, visual design, and implementation. Skilled at collaborating with multi-disciplinary teams to create scalable, user-friendly digital solutions.
Core Skills
Tools
Languages
Additional
Clients
Professional Journey
9+ years of delivering exceptional digital experiences across diverse industries, from startups to enterprise-level and government systems
5.2024 – Present
Freelance
Watsons
Senior UX/UI Designer
Optimizing e-commerce user flows and interface design for Asia’s largest health & beauty retailer.
Key Achievement:
- 15% higher conversion rate through UX optimization
2.2024 - 5.2025
Full Time
Chinasoft International
Senior UX/UI Designer
Designed cross-platform booking system (web, mobile, kiosk) for Kai Tak Sports Park.
Led UX/UI for government and enterprise systems, including MISES election reporting (600 polling stations).
Key Achievement:
- Improving booking efficiency by ~20% through simplified flows and layout restructuring.
- Delivered high-quality web/mobile interfaces and design QA, achieving 100% stakeholder satisfaction.
1.2018 - 1.2024
Full Time
Shopsoln
Senior UX/UI Designer
Managed full-cycle design for B2C platforms (Cyberport, Watsons, 7-Eleven), combining UX design with WordPress development.
Key Achievement:
- Delivered 30+ high-traffic web/mobile projects with measurable engagement improvements.
8.2016 - 1.2018
Full Time
Vibe Creation
UX/UI Designer
Designed web/app interfaces and marketing materials for clients like Fly Taxi and UA Cinemas, improving usability and visual appeal.
Key Achievement:
- Led UX/UI and marketing visual production from concept to launch, including onboarding, booking, and real-time tracking features.
- Helped establish the foundation for a scalable platform now serving over 80,000 drivers and passengers across Hong Kong.
8.2015 - 8.2016
Full Time
IMusictech
UX/UI Designer
Designed applications and branding materials, contributing to projects like Maycard and V-coin.
9.2011 - 7.2015
Degree & Higher Diploma
Hong Kong Design Institute
Degree & Higher Diploma
BA (Hons) Visual Communication (illustration), Degree (major: illustration)
Hong Kong Design Institute, Higher Diploma
(major: Animation, Comics and Visual Effects)
Creator of “茶漬仔” Comic Series.
Featured Portfolio
Kai Tak Sports Park
Website
Mobile
Kiosk
POS
Multi-platform booking system design for Hong Kong's premier sports complex, including web portal, mobile app, and kiosk interfaces.
Featured Portfolio
Fly Taxi
Website
Mobile
Branding
Marketing
Animation
Fly Taxi is Hong Kong’s largest taxi-hailing platform, connecting over 80,000 taxi drivers with passengers through a seamless app experience.
Featured Portfolio
REO MISES 2025
Website
Admin Portal
App
A government project developed for the Hong Kong Electoral Affairs Commission to support the 2025 election vote counting process. The system includes a mobile app for frontline staff and a web-based admin portal for real-time monitoring and management.
Government • Booking System
Kiosk, Mobile, POS, Website
Government • Booking System
Kiosk, Mobile, POS, Website
Government • Election Operations
Portal, Website
User & Driver Apps
Branding, Marketing, Mobile, Website
