9+ Years of Experience
GRAPE LAI
Senior UX/UI Designer
About Me
I'm Grape Lai, a Senior UX/UI Designer with 9+ years of experience delivering 150+ projects for enterprises, government, and consumer brands. I specialize in end-to-end design—research, wireframing, prototyping, visual design—creating digital experiences that balance usability, scalability, and business needs.
150+
Projects Delivered
9+
Years Experience
5 Stars
Client Rating
Clients
Strong Academic and Industry Collaboration
Professional Journey
9+ years of delivering exceptional digital experiences across diverse industries, from startups to enterprise-level government systems
5.2024 – Present
Freelance
Watsons
Senior UX/UI Designer
Optimizing e-commerce user flows and interface design for Asia’s largest health & beauty retailer.
Key Achievement:
- 15% higher conversion rate through UX optimization
2.2024 - 5.2025
Full Time
Chinasoft International
Senior UX/UI Designer
Designed cross-platform booking system (web, mobile, kiosk) for Kai Tak Sports Park.
Led UX/UI for government and enterprise systems, including MISES election reporting (600 polling stations).
Key Achievement:
- Improving booking efficiency by ~20% through simplified flows and layout restructuring.
- Delivered high-quality web/mobile interfaces and design QA, achieving 100% stakeholder satisfaction.
1.2018 - 1.2024
Full Time
Shopsoln
Senior UX/UI Designer
Managed full-cycle design for B2C platforms (Cyberport, Watsons, 7-Eleven), combining UX design with WordPress development.
Key Achievement:
- Delivered 30+ high-traffic web/mobile projects with measurable engagement improvements.
8.2016 - 1.2018
Full Time
Vibe Creation
UX/UI Designer
Designed web/app interfaces and marketing materials for clients like Fly Taxi and UA Cinemas, improving usability and visual appeal.
Key Achievement:
- Led UX/UI and marketing visual production from concept to launch, including onboarding, booking, and real-time tracking features.
- Helped establish the foundation for a scalable platform now serving over 80,000 drivers and passengers across Hong Kong.
8.2015 - 8.2016
Full Time
IMusictech
UX/UI Designer
Designed applications and branding materials, contributing to projects like Maycard and V-coin.
9.2011 - 7.2015
Degree & Higher Diploma
Hong Kong Design Institute
Degree & Higher Diploma
BA (Hons) Visual Communication (illustration), Degree (major: illustration)
Hong Kong Design Institute, Higher Diploma
(major: Animation, Comics and Visual Effects)
Creator of “茶漬仔” Comic Series.
