9+ Years of Experience
GRAPE LAI
Senior UX/UI Designer
About Me
I'm Grape Lai, a Senior UX/UI Designer with 9+ years of experience delivering 150+ projects for enterprises, government, and consumer brands. I specialize in end-to-end design—research, wireframing, prototyping, visual design—creating digital experiences that balance usability, scalability, and business needs.
150+
Projects Delivered
9+
Years Experience
5 Stars
Client Rating
Clients
Strong Academic and Industry Collaboration
Professional Journey
9+ years of delivering exceptional digital experiences across diverse industries, from startups to enterprise-level and government systems
5.2025 - Present
Freelance
Senior UX/UI Designer
Featured Project
Self-service terminal for checkout
Client
Watsons
Duration
Present
Project Description
Optimized the in-store POS self-checkout based on customer and staff feedback, aiming to reduce queues, improve payment and membership flows, and increase adoption while keeping the UI consistent with retail operations.
Responsibilities
- Simplified checkout flows: scanning, membership, coupon, payment
- Improved UI layout with clearer actions, bilingual copy, better accessibility
- Refined error handling & recovery with stakeholders
- Delivered design system components and staff guidance
2.2024 - 5.2025
Chinasoft International
Senior UX/UI Designer
Featured Project
Venue Booking System (VBS) – KTSP Digital Platform
Client
Kai Tak Sports Park (KTSP)
Duration
2 years
* 7months in Shopsoln
Project Description
Led end-to-end design of a multi-channel ticketing and booking platform for KTSP across web, app, kiosk, and POS. Covered seat selection, payment, e-ticket, and entry validation with focus on large-scale event performance. Delivered admin portal for event setup, pricing, seat map management, and real-time sales analytics. Full pre-launch testing ensured smooth, high-volume go-live.
Responsibilities
- Conducted research on booking journeys, accessibility needs, and government/client constraints
- Produced UX wireframes & prototypes for web, app, kiosk, POS, and admin portal
- Designed UI system aligned with KTSP branding & WCAG accessibility standards
- Created staff training guides for admin portal, boosting efficiency
- Collaborated with dev & QA to resolve usability issues and ensure smooth go-live
- Worked with stakeholders to refine UX flows post-feedback, improving satisfaction & efficiency
Featured Project
Mobile Input System for Electoral Statistics
Client
District Council Election
Duration
10 months
Project Description
Designed and delivered UX/UI for an electoral statistics input system across 600+ polling stations. Built mobile apps for staff and a web admin portal for central management. Ensured reliability under high-load elections with validation rules, security compliance, and performance testing.
Responsibilities
- Researched booking journeys, accessibility, and client/government constraints
- Produced UX wireframes & prototypes across web, app, kiosk, POS, and admin portal
- Designed UI system consistent with KTSP branding & WCAG standards
- Created staff training guides to improve admin portal efficiency
- Partnered with dev/QA to fix usability issues and ensure smooth go-live
1.2018 - 1.2024
Shopsoln
Senior UX/UI Designer
Featured Project
DELF2023
Client
Cyberport
Duration
6 month
Project Description
Gamified event web app for DELF 2023. Visitors collected digital stamps at booths to redeem prizes, while an on-site AI photo booth transformed guests into animated characters.
Responsibilities
- UX/UI design of the event app.
- On-site support to guide participants and ensure smooth operation.
Featured Project
Chow Tai Fook Winter Auction
Client
Chow Tai Fook
Duration
6 months
Project Description
Annual winter auction web platform for live bidding of luxury items.
Responsibilities
- UX/UI design of the auction website interface.
8.2016 - 1.2018
Vibe Creation
UX/UI Designer
Featured Project
Cityline Ticketing Platform
Client
Cityline (Hong Kong) Ltd
Duration
2 years
Project Description
Redesign of Cityline’s ticketing platform with real-time seat maps, PCI-compliant payment APIs, and responsive UI, built for large-scale event traffic.
Responsibilities
- UX/UI design of ticketing flows and web layouts.
Featured Project
Fly Taxi
Client
Fly Taxi
Duration
2 years
Project Description
Hong Kong’s largest taxi-hailing app, connecting 80,000+ drivers and passengers with seamless booking. Supported by promotional campaigns and cross-channel marketing.
Responsibilities
- UX/UI design and layout for both User and Driver mobile apps.
- Designed app store submission materials (screenshots, icons, descriptions).
- Created marketing assets including promo videos, taxi wrap advertisements, booth displays, and various offline materials.
8.2015 - 8.2016
IMusictech
UX/UI Designer
Designed applications and branding materials, contributing to projects like Maycard and V-coin.
9.2011 - 7.2015
Hong Kong Design Institute
Degree & Higher Diploma
- BA (Hons) Visual Communication (illustration), Degree (major: illustration)
- Hong Kong Design Institute, Higher Diploma (major: Animation, Comics and Visual Effects)
- Creator of “茶漬仔” Comic Series
https://www.facebook.com/TeaStainsDraw
