AR, Event, Game
ParknShop – TASTE x FRESH AR Shopping Experience
AR-enhanced mobile shopping experience for in-store promotions
Duration: 3 months
Marketing, Mobile
- Client
- Project Description
Designed an AR-based mobile shopping experience for TASTE x FRESH’s new concept store in Tuen Mun, integrating interactive QR code scanning and virtual photo opportunities to engage customers and promote in-store exploration. The experience encouraged visitors to interact with six AR checkpoints throughout the store, providing rewards such as HK$50 shopping vouchers, while enhancing brand presence and customer engagement during the store launch.
The project also involved designing the promotional booth and mobile web interface, ensuring visual consistency with TASTE x FRESH’s branding and creating an immersive, playful shopping journey. This AR experience combined gamification with retail, increasing foot traffic and creating shareable moments for social media coverage.
- Responsibilities
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Designed mobile web interfaces for AR QR code scanning and interactive photo experiences.
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Created booth and in-store visual designs to guide customers through AR checkpoints.
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Ensured branding consistency and immersive user experience across mobile and physical touchpoints.
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Collaborated with marketing and store teams to integrate AR rewards and promotional activities.
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Supported usability testing and iterated designs based on customer engagement insights.
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